The concept of bounce rate used to be quite clear-cut. You would measure the percentage of visitors to your site that leaves your site within a short space of time after arriving at the first page of your website.
What is Bounce Rate?
Bounce rate is a Web traffic term employed in website traffic analysis. It represents the percentage of people who enter the website and then leave without continuing to see other pages on the same website. Because the number of “bounces” is associated with a particular page or domain, it is important to understand the reason for the “bounces” in order to improve website performance.
When a visitor “bounces” it means that they clicked away from your site without following any links.
The purpose of the bounce rate of the website was to indicate how well you were meeting the needs of your customers and optimizing your website. Today, the concept of bounce rate has changed quite a bit.
The meaning of bounce rates today is less clear. As I said, this has come about as a result of new, and perhaps better, ways to measure search engine performance. Bounce rates used to be determined by looking at the total number of unique visitors who have landed on the home page of your website.
This was usually done by measuring the visitors who land on a search engine results page, such as Google. The problem with this approach is that you are looking at hits to a single URL, rather than a complete set of results.
The other problem is that search engines are seeing a lot more traffic being delivered to websites via links and hyperlinks. The search results pages are increasingly packed full of information.
People are not always going to read all of it, and it is often easier to just click through to another website. That is why you often see search results that are split across two pages.
Each page might have an ‘About Us’ section and a link leading back to the main page, but only a fraction of the visitors landing on each page will actually proceed onto the home page.
There is an option with Google Analytics to get a more comprehensive look at how your website is performing. It is called “web analytics”, and it provides more detail about where your traffic is coming from, as well as the bounce rate.
If you want to know what is causing a particular problem, you can drill down into your Google Analytics account and look for these statistics.
If you find a high bounce rate, it is important that you act quickly to change things. Because no visitor likes to be thrown off, if you can change your website design or make changes to your advertising, this will go a long way to getting your bounce rate down.
One of the best ways to fix a high bounce rate is to improve the navigation and use a better single-page design. Many people have come to think of Google Analytics as an irrelevant statistic.
However, this is a very useful tool, especially for large organizations that need to know this kind of detailed information about who is visiting their websites. By using the “ios analytics” application, which is included as an app on smartphones, this becomes extremely relevant.
The good news is that Google Analytics provides this information. If your site is below 3.5 pages, you will also need to check the other metrics in your Google Analytics account to see if there are any problems.
Google Analytics provides a great deal of insight into what people are seeing on your site, and its reports provide single-page bounce rates, as well as high bounce rate domains, landing pages, bounce rate pages, and page rank.
What is a good bounce rate?
This question is more complex than most people think. A low bounce rate can indicate that your website is working fine, but you aren’t reaching the right audience.
However, a high bounce rate can indicate that you are reaching the wrong audience or that the website design isn’t good
enough. Because analytics is a detailed report, it allows you to not only look at individual pages but at the average bounce rate across the whole site.
So what is a bad bounce rate?
It could be that you are reaching the wrong people, it may be that you are designing the website the wrong way, or it could be that the visitors are coming to your site for poor reasons.
If you find that the bounce rate exceeds 55 percent, it is probably time to make some changes to get your visitors more excited. If you don’t, you are probably losing money.
Related Topic: How to write good content.
Bounce Rate Formula:
Bounce Rate= Total One Page Visit/ Total Entrance Visit
What is the Exit Rate Formula?
Exit Rate =Total Exits from Page/ Total Visits to Page
Bounce Rate Range
- Excellent : 26%- 40%
- Good : 41% – 55%
- Average: 56%-70%
- Bad: Over 70%
Anything Over 70% is Disappointing outside of Blogs, News, Events, Etc. Normally it Varies for Desktop, Tablet, Mobile.
Bounce Rate can be found in Google Analytics.
How To Improve/Fix/keep Lower Bounce Rate
- Increase Page Load Time and increase Conversion.
- Write Good Content and update the Content to keep visitors on-page.
- Make your Website Responsive for all devices and create some landing pages
- Use A/B Testing for the same Page and improve your number.
- We Like Videos and Images in an Article. So Use Visuals to attract and retain for a longer time(2.6 times longer).
- Marketing is the Key to Success. Plan a Good Content Marketing Strategies.
- Use Tools and Plugins to Recognize when the visitor wants to leave the site. so Make the Last Effort to keep them.
- Use interactive content to increase engagement. Quizzes can be a good example.
- Make your content very easy to read and with very small Paragraphs.
- Use Table of Content to keep them on the page.
- Increase Internal Links rather than external links, Internal links will keep visitors on-page but the external links will take them out of the Page.
These are just two of many great ways that you can improve your Google Analytics tracking results. By taking the time to understand how your analytics data is presented, you will be better equipped to make the best use of it to improve your online business.
Remember, though, that there is no single best way to track bounce rates. Each site has its own particular bounce rate and different characteristics that might affect your rankings in Google.
Questions About This Topic? Leave a Comment or Contact us